The Damaged alternate reality game (ARG) is a digitally-focused psychological thriller that pits our audience against a world of tech-savvy hackers and vicious killers.
I worked closely with series director Richard Rotter to build an ARG that provided not only immersed fans into the show world, but also connected them to the thrilling finale.
GAME DESIGN
By watching the Damaged web-series, fans would be given the first clue; the URL to a site that mimics remote access to series protagonist Michael Craven’s desktop!
There they could further unravel the mystery by exploring gigs of data, and eventually with a chatbot-driven interaction with Naomi, the secretive serial killer hunter.
CONNECTED NARRATIVES
In order to tie the narrative into the greater world, I designed the gameplay to provide additional details and add context to the unfolding events of the web-series.
Eventually the ARG provides a dark reflection to the series finale twist. Whereas Michael discovers his SMS with The Wolf was actually Naomi, our players discover that their Naomi was actually The Wolf—and that they are responsible for helping the serial killer track down her identity!
OUTCOMES
Winner of the 2019 Banff World Media Festival Rockie Award for Best Interactive Content
Finalist in the 2018-2019 “Web Series” category of the Rome Prisma Independent Film Awards
Runner-up for Best Web Series and Best Noir at the 2018 Los Angeles Film Awards
Nominated for the Rogers Prize for Excellence in Canadian Content
Featured on Sirius XM’s The Breakdown and The Richard Crouse Show on Newstalk1010