WRITING & RESEARCH
I worked on a concept that fit the artist’s initial concept of an octopus recruiting friends in order to fly. That concept was turned into a treatment that further expanded on the world and characters, creating the basis for the final story. Calling back my experiences in music production and performance, I created a beat-sheet that ensured the story matched the song thematically, as well as musically.
DIRECTING
Working closely with my co-director Aoífe Doyle (Pink Kong), I helped to developed the conceptual direction, action, and visual storytelling of the music video. We included much of the mythology built up by REZZ’s fanbase, including her stage performances and supporting imagery.